Should I advertise?
If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, then advertising is a necessity. The key is to know who your customer is, and why they like to do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers with similar characteristics into loyal customers. It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select a particular advertising vehicle (radio, television, print, outdoor), you are buying an audience. The goal is to buy the right audience for your business and improve your chances for success.
Advertising creates store traffic, attracts new customers, boosts and maintains morale, is an investment in success, encourages repeat business, generates continuous business, keeps your business top-of-mind, keeps you in the competitive race, gives your business a successful image, and businesses that succeed are usually strong, steady advertisers.
Is radio right for me?
If radio were invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere; in the car, at work, and in the home. Radio is an affordable, mobile, and intrusive medium that provides advertisers with the ability to target a specific audience. When used correctly, radio provides a cost-effective marketing platform for nearly any type of business.
Radio can reach on-the-go consumers and allows you to establish a special relationship with consumers. Radio’s listenership remains strong, while time spent with other media declines. Radio can cost-effectively knock through the sea of media bombardment. Radio creates success with powerful and profitable on-location remote broadcasts. Radio’s unique formats allow you to target your best prospects. Radio reaches prospects closest to the point of purchase. Radio can bridge the gaps left by other media options. Radio provides unique specialized on-air promotions. Radio is king for establishing top-of-mind-awareness.
How do I get started?
Research our website to answer your basic questions. When you’re ready to take the next step, contact us so we can perform a custom marketing analysis for you. After answering a series of questions and telling us what you want to accomplish, we can put together a customized game plan for your business. Once you agree on the advertising schedule, we will develop a commercial that effectively tells your story or makes the case for your product or service.
What mistakes should I avoid?
Not having the right level of commitment and focus. Many business owners think they need to do a little of everything instead of doing one thing well. It’s been said, “I throw my advertising dollars against the wall and hope some of it sticks.” Almost any business can get all the customers they need by simply attacking and dominating the right radio station.
Throwing in the towel before the advertising can work. Advertising is like trying to get in shape. Getting started is the hardest part, and the rewards for your time and effort are not always readily apparent. However, with a healthy dose of commitment and focus to your plan, you will eventually enjoy the results. Successful advertising is no different.